Sears Canada Update
Q3 2009


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TOTAL SEARS MARKET SHARE
Dollar Sales
October - September (12 Months)

  2007 2008 2009
Apparel 12.8% 12.7% 10.9%
Footwear 6.3% 6.7% 5.7%
Home Fashions 24.4% 22.2% 20.3%
Beauty Care 8.0% 7.4% 6.5%
Sporting Goods Equip.* 4.9% 4.5% 4.2%
Watches 8.3% 10.4% 9.1%
Clocks 12.2% 11.1% 9.4%
Luggage 15.4% 14.2% 12.5%
Sunglasses 4.1% 8.2% 4.7%
Umbrellas 6.5% 4.7% 6.1%
Fine Jewellery 4.8% 5.7% 3.1%
Fashion Jewellery 4.7% 8.0% 5.7%

Source: Trendex North America
*July - June

 

TOTAL APPAREL MARKET
Dollar Sales
October - September (12 Months)

 Segment

 Total Sears Market Share

2007 2008 2009
Women's 13.4% 13.0% 11.4%
Men's 11.6% 11.6% 10.4%
Girls' 12.7% 13.6% 11.3%
Boys' 15.9% 15.6% 11.0%
Infants' 8.6% 9.6% 7.0%

TOTAL MARKET

12.8% 12.7% 10.9%

Source: Trendex North America

 

TOTAL WOMEN'S APPAREL MARKET
Dollar Sales
October - September (12 Months)

 Merchandise Categories

Total Sears Market Share

2007

2008

2009

Outerwear

12.5% 10.1% 9.0%

Dresses

15.0% 12.8% 11.0%

Other Dress Apparel

13.1% 12.8% 14.9%

Pants

11.8% 12.8% 9.8%

Tops

12.8% 12.4% 11.1%

Sports Apparel

9.2% 10.8% 6.9%

Foundations

26.0% 21.5% 19.6%

Daywear

17.3% 16.5% 12.8%

Sleepwear

16.4% 15.5% 16.4%

Hosiery

10.7% 11.7% 11.7%

Accessories

11.1% 12.7% 9.2%

TOTAL MARKET

13.4% 13.0% 11.4%

Source: Trendex North America

 

TOTAL WOMEN'S APPAREL MARKET
Dollar Sales
October - September (12 Months)

 Products

Total Sears Market Share

2007 2008

2009

Jackets / Blazers

14.3% 12.3% 12.9%

Skirts

13.1% 11.9% 13.4%

Dress Slacks

18.0% 15.6% 11.3%

Jeans

8.6% 10.5% 7.7%

Casual Pants

11.7% 15.3% 12.2%

Blouses

14.4% 14.8% 14.3%

Sweaters

15.8% 14.5% 11.5%

Knit Jerseys

14.2% 12.0% 10.9%

Fleecewear

7.3% 9.5% 4.0%

Bras

25.9% 21.4% 19.3%

Panties

16.6% 15.5% 12.7%

Pantyhose

12.9% 17.8% 13.7%

TOTAL MARKET

13.4% 13.0% 11.4%

Source: Trendex North America

 

TOTAL MEN'S APPAREL MARKET
Dollar Sales
October - September (12 Months)

 Merchandise Categories

Total Sears Market Share

2007

2008

2009

Outerwear

9.4% 6.5% 6.7%

Dress Apparel

6.5% 7.5% 5.0%

Pants

14.5% 13.6% 13.8%

Shirts

14.0% 15.6% 12.3%

Other Tops

13.4% 12.9% 11.8%

Sports Apparel

8.0% 5.9% 6.3%

Underwear

13.0% 15.5% 11.5%

Socks

9.7% 10.7% 8.6%

Accessories

11.5% 12.4% 11.5%

TOTAL MARKET

11.6% 11.6% 10.4%

Source: Trendex North America

 

TOTAL MEN'S APPAREL MARKET
Dollar Sales
October - September (12 Months)

 Products

Total Sears Market Share

2007

2008

2009

Dress Slacks 14.5% 19.5% 18.3%
Jeans 10.6% 8.3% 10.0%
Casual Pants 20.8% 17.2% 17.3%
Dress Shirts 13.9% 14.4% 12.4%
Sport Shirts 17.6% 18.8% 13.2%
Knit/Golf Shirts 13.7% 21.4% 15.0%
Sweaters 18.2% 17.7% 11.5%
Fleecewear 11.1% 6.8% 10.0%
Undershorts 12.5% 15.0% 12.1%
Dress/Casual Socks 12.7% 13.7% 12.0%
Sport Socks 8.2% 9.2% 5.3%

TOTAL MARKET

11.6% 11.6% 10.4%

Source: Trendex North America

 


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