Canadian Household Equipment Study

Tracked since 1968


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Beginning in 1968 the Canadian Household Equipment Study, Canada's largest and oldest syndicated study, has tracked Canadian consumers purchases of household durable purchases, small appliances and other infrequently purchased items. The study's information is based on annual interviews conducted by mail with a nationally representative sample of 18,000 households. The actual interviewing is conducted by Synovate Canada (Toronto).

The specific products covered by the study include:  


Small Appliances

(All Electric)


Blender
Breadmaker
Can opener
Coffee maker (filter drip) 
Deep fryer
Espresso/cappuccino maker

Food processor
    (must include mixing &  
    blending)
Fry pan/skillet (electric)

Iron
Juicer/juice extractor
Kettle
Mincer/chopper
Mixer
Portable indoor grill/
    electric BBQ
Pressure cooker
Rice/vegetable steamer
Toaster
Toaster oven (portable)


Houseware

   Bakeware
   Dinnerware
   Pots & pans


Home Entertainment/
Electronic Products


Blank Audio Cassette
    Tapes
Blank Video Cassette
    Tapes
Cassette player/radio 
   with or without compact
   disc (portable)
Compact disc player   
   (portable)
Radio (clock with      
  electronic numbers)
Radio (portable)
Radio/cassette (headset,  
   walkman type)
Stereo system 
   (complete unit)
Stereo system (separate 
   components)
   - Cassette deck
   - Receiver/amplifier
   - Speakers
   - CD player
Satellite system (installed)
Television (colour)
Video camcorder
Video cassette recorder (VCR)

Camera Department

Binoculars
Picture Frames
Still camera
Telescope

Recreation  

Gym/swing set


Home Furniture

(Limited information)


Bed (box spring and
   mattress)
Bed mattress only
Bedroom furniture
   (adult)
Bedroom furniture
   (youth)
Chairs (recliner,
   swivel type, glider,
   wing)
Dining room suite
   (wood)
Home entertainment 
   centre/VCR/TV
   stand
Home/office furniture
Sofa
Sofa bed
Table lamps
Table and chair set (wooden)


Infant Products

Crib
Infant car seat
Crib mattress
Stroller
High chair
Play pen


Home Care/Comfort Products

Air cleaner (portable)
Air conditioner
   (window/wall)
Air conditioning
   (central)
Bathtub wall kit
Bathtub doors
Ceiling fan
Cooling fan
Dehumidifier
Food waste disposer
Heater
   (portable/electric)
Humidifier/vaporizer
Shower cabinet
   (free standing)
Shower head
Water faucets
Water heater
Water softener


Floor Care/Sewing

Sewing machine
Steam/hot water carpet cleaner
Vacuum cleaner
   (hand-held,
   cordless)
Vacuum cleaner
   (home)
Vacuum cleaner
   (wet/dry)

Personal Care Products

Curling iron/brush
Drinking water filter
Electric hair clipper
Hair styler/dryer
   (hand held)
Hair setter (electric)
Shaver (ladies)
Shaver (men’s)
Automatic
   toothbrush/home 
   dental system


Home improvement Services


Doors (entry)
Furnace
Gas Fireplace
Kitchen cabinets
Roofing
Siding
Soffit/Facia/Guttering
Windows


Communication/
Home
Office Equipment

Computer (personal home micro)
Fax machine
Home scanner
Printer (computer)
Telephone (cellular)
Telephone (corded)
Telephone (cordless)
Telephone answering machine
Typewriter/word processor


Major
Appliances

Dishwasher
Dryer
Freezer
Microwave Oven
Range/stove/oven
Refrigerator
Washer


Outdoor Products


Barbecue (gas/electric)
Blower vacuum
Garage door opener
Gas Power Generator
Grass trimmer
Lawn mower (power)
Power washer
Shrub or hedge trimmer (power)
Snow blower
Tractor (lawn and garden)


Power Tools/Other Tools
and Accessories

Dadoes
Drill (corded)
Drill (cordless/rechargeable)
Grinder (bench)
Grinder (disc/angle)
Mechanics tools
Router
Router bits
Router table
Sander (belt)
Sander (orbital)
Saw (bench-table)
Saw (chain)
Saw (circular)
Saw (jig/sabre)
Saw (mitre)
Saw (radial arm)
Saw (reciprocating)
Screwdriver (cordless
   rechargeable)
Tool Sets (min. 40 pieces)
 


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