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FMI — Canada is the country's only
syndicated consumer footwear purchase tracking study. The objective of this
service, which was begun in 1985, is to provide both footwear retailers and
suppliers with a continuous source of information on the Canadian consumer's
purchases of footwear.
The information for FMI — Canada is based on interviews conducted quarterly
by mail with a nationally representative sample of 6,000 Canadian
households. Companies wishing to access the program's information can either
become a subscriber to the quarterly market tracking service or purchase a
one-time market analysis.
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