Footwear Marketing Index (FMI) — Canada


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FMI — Canada is the country's only syndicated consumer footwear purchase tracking study. The objective of this service, which was begun in 1985, is to provide both footwear retailers and suppliers with a continuous source of information on the Canadian consumer's purchases of footwear. 

The information for FMI — Canada is based on interviews conducted quarterly by mail with a nationally representative sample of 6,000 Canadian households. Companies wishing to access the program's information can either become a subscriber to the quarterly market tracking service or purchase a one-time market analysis. 


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