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1. Marketing Information Division
Trendex
operates six continuous consumer purchase tracking
studies in Canada and four in Mexico. These studies provide program subscribers with a continuous
source of marketing intelligence.
Trendex Canada Syndicated Purchase
Tracking Services
Trendex Mexico Syndicated Purchase
Tracking Services
|
Program |
Quarterly
Household Sample |
Year
Started |
|
Mexican Apparel Market Monitor |
3,000 |
2001 |
|
Footwear Market Index (FMI)—Mexico |
3,000 |
1999 |
|
Mexican Home Fashions Monitor |
3,000 |
2006 |
|
Mexican Direct Marketing Study |
3,000 |
2007 |
Uses of the
Information
Trendex's
information has
numerous uses for a company including:
-
as a means
to analyze both the potential of sales territories and a company’s
performance therein
-
as a tool rank
ordering the potential of individual retailers
-
as an input
into presentations and sales plans developed for individual retailers
-
as a factual
basis for developing marketing / advertising plans
-
as a tool
for company executives to monitor industry
developments / trends
2.
Consulting Division
Trendex's
knowledge of the NAFTA apparel
market uniquely positions Trendex to provide consulting services to apparel
and footwear retailers / suppliers. Trendex can
assist your company in:
- Identifying market opportunities in
the United States, Canada and Mexico
- Measuring sales force productive and
sales territory market shares
- Assessing apparel licensing
opportunities
- Preparing annual marketing plans
- Facilitating strategic planning
meetings
- Monitoring retailer customer
satisfaction
- Identifying line extension
opportunities
- Coordinating the development of
marketing support services
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